TikTok is introducing a fresh option that allows them to lessen the amount of artificial intelligence-produced media appearing in their streams. This initiative comes as the service disclosed that it now features in excess of 1 bn content made with AI.
Pilot Phase and Launch
This change is undergoing trials over the coming weeks before a widespread release. This advancement comes amid a rise in AI-generated material, spurred by emerging AI video creators.
The Broader AI Trend
Recent reports that almost one in 10 of the quickest rising video streams on another major platform exclusively feature AI-generated videos. A large amount of this material is classified as “AI slop”, a label for poor-quality, bulk-generated content that is frequently illogical or surreal.
“We know from our community that a lot of users like content created using AI tools, including computer-generated images to science explainers, and we intend to provide users the ability to adjust the amount of that, depending on their own choices,” said a company executive.
Scale of AI Content
The service shared that there are now 1.3bn videos on its app tagged as made with AI. In total, more than 100 million media items are added to the app each day, making AI content a relatively small percentage of its total content library.
User Control Features
Members will be able to limit or boost the amount of AI-generated videos they see by using the content preference option in the platform and choosing AI-made media. Further subjects that currently be controlled under the tool encompass current affairs, clothing, beauty, and dance.
AI Disclosure Rules
The platform’s policies oblige content makers to tag lifelike artificially created content, and it prohibits malicious deepfakes of celebrities or crisis events. Any authentic-looking AI video that is unmarked can be taken down under its terms of service.
In addition, the app will now attach an “AI-made” tag to content created with its own AI tools, or detected by an collaborative effort for recognizing artificial media. This step is aimed to deter users from seeking to circumvent the tagging system.
AI Literacy Programs
The platform is furthermore launching a two million dollar AI literacy fund for specialists and organizations to develop educational content about ethical AI use. This initiative will assist educational bodies focused on training computer science.
Content Safety Approach
The video-sharing app has justified its content review process, amid debate over plans to lay off hundreds of safety staff in Britain. It is expected to eliminate a significant number of roles in its content moderation team in the UK capital, with trade unions and online safety experts expressing worry that humans are being replaced by machine-led review.
A trust and safety lead explained that human moderation would continue to be important, but automated tools can protect employees by removing the most harmful content ahead of it has to be seen by people. TikTok stated a significant reduction in disturbing and violent content reviewed by human moderators over the previous year due to the use of its automated systems.
“We think that it’s essential to integrate people and machines to maintain a secure environment,” the official commented. “We’ll have people as involved in the system, but we also think it’s highly necessary to reduce exposure to harmful content as quickly as possible, which is where a lot of the machine support is making a difference work at speed.”
